1916
Foundation of the VOG (Vereinigung Oberösterreichischer Großzuckerhändler, in English: Union of Upper Austrian Wholesale Sugar Traders) as a buying syndicate of 21 food wholesalers as a result of the sugar supply crisis during the First World War.
1922
End of sugar rationing. Start of trade in colonial goods.
1926
Currency changeover to Schilling. Capital: 10,400 Schilling.
Entry of Ms. Friederike Bruckner as an apprentice.
1929
Procurement of a spice mill including packaging facilities for classic colonial goods from overseas.
1932
Registration of the word-image brand PLUTO as a goods logo for packaged goods.
1938
Currency changeover to Reichsmark. Capital: 30,000 Reichsmark.
1946
Currency changeover to Schilling.
1951
Relocation of VOG GmbH to Derfflingerstrasse.
1960s
Assumption of many general representations for international brand items in Austria; expansion of the role of VOG as importer and storekeeper.
1965
Occupation of the new business premises in Linz-Wegscheid, with comprehensive warehouse capacity.
1969
Start of business operations in the areas of drinks and non-food.
